Sexy manufacturing? For some, this may sound contradictory. It isn’t, though. In her book, Karin Lindner clearly illustrates that, in reality, every organization needs an element of sexiness.
The dictionary defines sexy as “generally attractive or interesting; exciting, appealing, trendy.” It is the creation of an initial interest. Now more than ever, it is time to rethink, redefine, and thereby rediscover the sexiness of our manufacturing industry.
Rather than being viewed as an important cornerstone to our wealth and prosperity, a career in manufacturing is looked upon as a possible option for those who are not smart enough to go to university.
This may have been true in the past, but it no longer applies. Today, as often reported in the news, skilled trades truly are excellent and often lucrative career options.
Written from the heart with personal stories and experiences, Lindner does not shy away from pointing out that it is time to stop pointing fingers and start becoming more proactive.
Parents, young adults, educators, guidance counsellors and a myriad of others must be made aware of the incredible opportunities that exist in the manufacturing industry.
Karin’s book “How Can We Make Manufacturing Sexy?” goes well beyond promoting local manufacturing. It gets right into engagement and empowerment of every level of employee in a company. Even companies with highly motivated workforces could learn from Karin’s insights. Highly recommended reading for every employee, and a must for hands on examples to managers as to how to make their people proud to come to work again.
Sales Engineer, Husky Injection Molding Systems
Karin works with professionals who are looking to move further or even change direction in their career. The impact of her book gives light to strengths that are often overlooked when we want to make that good impression on the job or when working with clients. Although the book is focused primarily in the manufacturing sector it has many points which can be applied across business industries or other disciplines. I found some keys points from the book that I can take away for my own career path.
Milton Jiang, CBAP®, CSM, DTM
Business Analyst, CGI
Karin’s book “How Can We Make Manufacturing Sexy?” is more than a book about manufacturing. It is a must-read for those who deeply inside believe that the corporate world can improve and grow by appreciating the value of the human factor and by tapping into the hidden human potential. It is also a strongly recommended read for those who believe in profits as the highest purpose of the corporate world. Profits at all cost? What is the future?
Owner & Founder, SUCCESSKeys
Karin’s charm and positive spirit come through so strongly, both live and via her book, that she is the right choice to make clear that “manufacturing is sexy.” I helped connect Karin to other groups and have had only rave reviews about her presentations. “How Can We Make Manufacturing Sexy?” does a fine job of covering my specialties: reshoring/how to compete with the developing countries and skilled workforce recruitment. Karin makes clear that total cost of ownership (TCO) analysis, which accurately measures the cost gap vs. offshore, works best with tools such as lean, DFMA, TOC and automation, which help close the gap. Her description of the German apprentice system is right on. I know the similar Swiss system well and agree that these systems are key to driving the cultures and skilled workforces that make those countries so successful. A great strength of her book is the effective combination of tactics and strategies such as TCO with the personal behavioral and social changes needed for a company and North America to apply these methods and succeed in a very competitive world. Congratulations, Karin!
Founder, Reshoring Initiative